Muesli consistency versus powder consistency. What's the difference?
BFA decided to produce B-Complete as a muesli consistency to differentiate our elite nutritional product and protect our brand and reputation. This gives us a clear identifiable point of difference that customers can recognise at a glance.
During our initial product development it was a possibility to produce our product as a powder, however we were concerned with other poor quality products on the market and wanted to have a point of difference our customers could recognise at a glance. Some imported powder comparatives when we tested showed not to even be 100% banana (in fact much of those products were comprised of corn starch, or other starches).
We also know that current powders don’t include the peel, where a lot of the most beneficial compounds are found! We have a Patent filed to protect our business from those that will no doubt try to imitate our B-Complete product range. We can provide a powder by special request which does include the peel, stem, and flower ends, just like our B-Complete, but finer!